Collective Impact Infographic

CRN, Environment Hubs Aotearoa and the Community Energy Network have developed this one pager to help explain the impacts of this awesome community enterprise network we’re building.

Well done to all of you working hard on food resilience and restoration proejcts, installing insulation and getting curtains up in houses to keep them warm, and working with your communities on composting projects running reuse centres and all the other fantastic projects happening around the country.

Please download and use the infographic widely here: Collective Impact infographic

Strengthening Communities Supporter Pack

Keen to come to the hui, but know its going to be a stretch to get your team there? Why not ask your local council to support. We’ve developed a supporters pack that explains the event and suggests why Councils should get behind the event.

We have sent this to our contacts in the Councils around New Zealand, but think it’s probably more effective if it comes from you too.

Download the PDF here.

Message in a Bottle campaign

Here’s all the information about the MiaB campaign from campaign Coordinator, Rowan Brookes:

“We need your help this weekend and this month!

I am writing to follow up the email you may have received earlier in the week from Sandra Murray at the NZPSC about the Message in a Bottle (MiaB) call-to-action that the Kiwi Bottle Drive campaign is launching tomorrow. We will be at a Milford beach clean-up from 10-12, and at the Sustainable Coastlines “Flagship” on the Auckland Waterfront, from 12:30-2:30 – please join us if you are able!

We have put together material for you to send to supporters:
This includes a template email, material for a blog post, a social media guide/content, infographics, a label to address bottles with and the most current petition form (please start using this one).

The campaign: MiaB calls for people to send a message on a plastic bottle, to Scott Simpson, Associate Minister for the Environment, asking for a Bottle Deposit scheme to be introduced. Bottles can be sent Freepost Parliament.

We are also asking people to take a photo or video of themselves with their bottled message and post it on social media.

We will be getting celebrities and politicians to also post bottles.

The call-to-action does not have an end date. It will run while the Kiwi Bottle Drive campaign is running.

We are aiming for 10,000 messages in a bottle to be sent before the election.


Key Messaging:

I want bottle deposits because:

  • I want local jobs
  • Its pocket money!
  • Its cash for community groups
  • Its keeps our beaches clean
  • I want 85% recovery of packaging
  • etc


How can you help:

  1. Today:
  • Take photos or videos which you can load onto social media from Saturday onwards. Ask people you know if they will have their photo taken with a bottle. Be creative and ask creative types to help out on this fun activity.
  • Send out an email to supporters – or prepare this to send tomorrow (see template in google drive). But note we don’t want to start posting anything until Saturday. Please also share with any supporters or media who may be interested.
  • If you are a resource recovery centre print out some labels to put on bottles or contact us about getting some stickers (they cost 6c each if you can afford to help with costs).
    Ideally, we will launch Saturday (TVNZ are supporting us) and then from Saturday other people will load photos and videos to follow it up.
  1.   Saturday 1 July:
  • If you are in Auckland: Can you come down to either Milford Beach at 10am or go to Sustainable Coastlines Flagship on the waterfront, 12:30-2:30  to be photo’d with bottles and interviewed by cameras? Let us know if you can and we can pass on more details.
  • Post and share on social media. We will have officially launched by 11am and at this point would love our supporters to also start sharing their photos of bottles sent, posts in support, and engaging with our content.


  1. Ongoing – There is no ends date set for this – we are aiming for 10,000 bottles to go to Scott – so he gets the message!
  • Post bottles to Scott. Either flatten them and put them in the post box or take them into a Post Shop and put them in the parcel bag.
    Postage is free as long as it’s under 1kg. NZ Post have been warned but your local post shop is probably unaware.
    Get other people to post bottles too – if you have foot traffic or customers – encourage them to post messages in a bottle.
  • Post photos / videos online
    Please take photos or videos and post them to your own or our social media:
    Please see attached Social Media briefing for our Facebook, Twitter, Instagram and associated hashtags to use
  • If you see a post online please comment and share.
  • Sign the petition and promote it
    We are stretched for time as we are a small team – it you can data entry paper copy petition signatures into the website or get them to sign up direct that would be really really helpful.


We have strong support for Bottle Deposits: strong political support (apart from National) and widespread public support.

We can do this – together: we can get a Bottle Deposit Scheme in New Zealand.


Thank you!

Rowan Brooks

Campaign Coordinator: The Kiwi Bottle Drive


Sign the petition for a bottle deposit scheme!


Want to run a Bottle Drive?

The Cash for Containers campaign is ramping up. They’ve put together a pack of resources for all of you amped to get a local event happening. This can be found here and includes:

  • How To Guide: Step by step guide to organising and running a bottle drive in your community. This includes suggestions for finding extra funding.
  • Community Benefits – Explanation of how a bottle deposit scheme can benefit your group or community.
  • Poster templates –
    • An example of poster layout.
    • A word document with editable text boxes for the bottle limit, address and date, as well as space to add logos.
    • The photoshop file for the overall poster if you want to change more **please contact us if you want additional support formatting this poster to suit your group.
  • A template press release – Edit this to suit your group, and send it to the local news paper!
  • A petition form – You can print copies of this to collect petition signatures in person. If you can collect signatures directly onto a computer or tablet this will save us some admin later! You can find the online petition through
  • A poster/flier – This explains main points and benefits of bottle deposits.
  • InCentive to Recycle reports – The summary and full reports are a key research base we are backing our campaign with.

Shameful $19 Million Clean-up Bill For Taxpayers

PRESS RELEASE – FOR IMMEDIATE RELEASE Shameful $19 Million Clean-up Bill For Taxpayers


Environment Minister Nick Smith today provided a little good news and far more frustratingly bad news for our shameful national scrap tyre problem.

The good news? Mr Smith has admitted New Zealand has a “long-standing problem” dealing with the five million scrap tyres produced every year.

The bad news? He’s spending $19 million of taxpayer funds on a short-term band-aid that helps private companies burn and shred tyres. While this money may subsidise operating costs for a few big businesses, it won’t stop irresponsible, illegal tyre dumping or cut the resulting public health and environmental costs.

Community Recycling Network chairman Marty Hoffart says the real solution lies in regulation that compels tyre companies to recycle tyres responsibly. They are 100% recyclable.

“It’s utterly exasperating that the minister won’t do the right thing,” Mr Hoffart says. “Tyre companies want this legislation, councils and environmentalists have been begging him for it for years. Countless studies show it’s the best way to deal with scrap tyres and it’s what already happens in Canada, Europe, Japan and almost every other OECD nation.”

Mr Hoffart says a compulsory product stewardship scheme would ensure that producers and consumers rather than taxpayers covered the cost of re-using or recycling tyres courtesy of an existing disposal charge we currently pay to purchase new tyres. Every tyre sold would already have the recycling paid for.

The charge is already there. We all pay it. All the Minister has to do is redirect it to a regulated programme. We are not talking about any new money or any public funds.

“Right now, tyre shops are charging a supposed recycling fee of about $4 to $5 per tyre but, in the absence of legislation, most of that money is not going towards recycling. They don’t have to and this announcement is not going to change it. We know this because more than 75% of all tyres are dumped either illegally or in landfills.”

He says the government’s latest proposal offers no incentive to tyre shops to change their current practice or behaviour.

“Why would a business in Nelson or Whanganui suddenly pay to ship their scrap tyres to Golden Bay Cement in Whangarei, when they can cut them up and stick them in a skip bin or can pay a dodgy guy with a truck $1 a tyre to dump them out of sight on a construction site, vacant land or down the nearest gully?

They will continue to go to the cheapest disposal point until the Minister uses regulation to change that. The government needs to look past voluntary schemes because that is what they are proposing yet again and it hasn’t worked anywhere in the world for scrap tyres.

“Instead of using regulation to fix the problem, our government is using tax dollars to throw at problem their bad policy has created. It’s shameful.”

Nick Smith 2012 press release promising to get tough on tyres and use regulation:
Nick Smith 2017 press release giving away public money instead:


Marty Hoffart
Chairman, Community Recycling Network 027 230 2256